Privacy policy
Privacy Policy
Naideva, Unipessoal Lda. (hereinafter “Naideva”) respects your privacy and is committed to protecting your personal data, in accordance with Regulation (EU) 2016/679 (GDPR), the ePrivacy Directive, and Google’s consent policies for the European Economic Area (EEA), United Kingdom and Switzerland.
1. Data Controller
Naideva, Unipessoal Lda.
Headquarters: Rua Joaquim Gonçalves, n.º 40, Guimarães
Tax ID: 516 658 689
Email: info@naideva.com
2. Purposes of Data Processing
Your personal data may be processed for the following purposes:
- Order management and contract performance;
- Invoicing and compliance with legal obligations;
- Customer support and operational communications;
- Sending marketing communications (only with consent);
- Website usage analysis;
- Digital advertising and marketing, including remarketing and ad personalization.
3. Cookies, Advertising and Tracking Technologies
Our website uses cookies and similar technologies, including advertising identifiers (web and mobile devices), for:
- Ensuring the proper functioning of the website;
- Measuring performance and analyzing traffic;
- Improving user experience;
- Displaying personalized and non-personalized advertising;
- Carrying out remarketing campaigns and conversion measurement.
These technologies are only activated with your explicit consent, when required by law.
4. Third-Party Platforms
We use third-party services that may process personal data:
- Google Ads and Google Analytics (Google LLC)
- Meta Ads (Facebook and Instagram Pixel)
These providers may collect and process data for advertising, measurement and analytics purposes, according to their own policies.
- To learn how Google uses your data: https://business.safety.google/privacy/
- To learn how Meta uses your data: https://www.facebook.com/privacy/policy/
5. Legal Basis for Processing
The processing of your data is based on the following legal grounds:
- Consent: for marketing, personalized advertising, non-essential cookies and remarketing;
- Contract performance: for order processing;
- Legal obligation: for invoicing and tax obligations;
- Legitimate interest: only for website security and essential technical operation.
6. Consent and Preference Management
Users may:
- Accept all cookies;
- Reject non-essential cookies;
- Customize their preferences.
Consent can be withdrawn at any time via the cookie banner or browser settings. The website may use Google Consent Mode v2 to respect users’ consent preferences in the European Economic Area.
7. User Rights (GDPR)
Under the GDPR, you may exercise the following rights at any time:
- Access to data;
- Rectification;
- Erasure;
- Restriction of processing;
- Objection;
- Data portability;
- Withdrawal of consent.
Requests should be sent to: info@naideva.com
8. Data Retention
Personal data is kept only for the time necessary for the stated purposes or as required by law.
- Tax data: up to 10 years (legal obligation);
- Marketing data: up to 24 months after inactivity or until consent is withdrawn;
- Browsing data: as defined in the cookie policy.
9. Data Security
We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure or destruction.
10. Changes to this Policy
This policy may be updated periodically. The most recent version will always be available on our website.
